So social microblogging site Twitter has made changes to its Twitter home page with more focus on a sort-of Facebook-y algorithm system.
The PR speak is that it will show you what you like instead of just a reverse chronological order that gave us realtime updates. The idea is to bring ‘high quality’ tweets to a prominent space. That and the promoted content.
With the social site not doing too greatly on the stock market it needs to do more to appeal to advertisers which generally gives confidence to investors.
The problem for Twitter is that it has shown that it is shedding users instead of gaining them. That essentially means they are forced into a corner a bit to monetise the very active 300 million daily users.
Why we are worried a bit is that it will almost take away the instant nature of Twitter. While further down we will be able to see realtime tweets, having what it sees as ‘quality’ content foisted upon us, means speech is filtered and we don’t get the real juice.
Let’s see what happens.
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