After spending time as the other network that people pretty much ignored NetOne is undergoing some interesting changes.
The latest is the launch of a new product called One Fusion. We were at the event announcing it on Wednesday at the upmarket The Venue establishment in Avondale, Harare.
Here are things we proper liked:
- Cost: In a world that is more data-oriented than ever before this speaks to making sure you have affordable access to products that mean the most to you. Seeing Twitter in its packages is interesting… So you see where our habits are…
- Discount card: The loyalty card that comes with a bunch of discounts from places like News Cafe, Air Zimbabwe, Pablo’z to name a few takes the plan offline to complement your lifestyle. We imagine there will be more brands getting thrown into the mix. Marketing Executive Juliet Ziswa and Media Services Manager Clever Isaya seemed pretty excited about this when they unveiled it.
- The branding: Now this is more about NetOne as a whole. You see, the government-owned operator has been hamstrung by a look that classic tan shoes and matching suit with burbery tie. And not the cool ones. This new branding makes you want to like NetOne. You kinda feel like you can admit to a girl you are hitting on that you have a NetOne line.
Most plans feel like they are ring-fenced with barbed wire, a bunch of rotweillers after that and then laser sensors protecting the holy grail plus a sniper in a building waiting to take you out if you should get past all that. One Fusion looks easy to understand. Our only thing would be the terms of usage. For example when does your bundle get slow if you are sending too much media.
What we would love to see more and this is not about NetOne only is affordable access to local content. That would rock.
Other than that if One Fusion can do half of what it claims it can do, NetOne could be onto something here.
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