5 types of Welcome Email Sign Up offers that work

Marketing is all about the message, and the success of your email campaigns strongly relies on it as well. A good offer is attractive, but if it does not come with the right message, some of your subscribers may not even pay attention to it. If you want to reach as many subscribers as possible and see things start moving for your business, check out these 5 types of welcome email sign up offers that actually work!

5. Ben Greenfield

One thing people really love is freebies, and these may come in many shapes and forms. One type of freebie is allowing your customers to test your product before buying it.

If you have a digital product like a course or an e-book, for example, you can use the email sign up offer to give your subscribers a sneak peek into your product.

An excellent example of such practice is Ben Greenfield’s email campaign for his book, Boundless. He offers his potential customers the chance to read a small part of his book without the commitment to buy. He knows the book is great, and it will make most of them purchase it once they start reading. “Take a look inside before committing to a $50 purchase” is his message, and it works wonders.

This not only primes people to buy the product, but it is also bringing in more email sign-ups.

4. Nutiva

Discounts represent another form of freebie, and we have a long history of sales marketing to prove that people go for the discounted products. They often even oversee the quality of a product and even the fact that they may not even need it. If the discount is good enough, they see it as a “steal” and buy it for immediate or future use.

Nutiva gives us a good example of such an offer. This brand is one of the biggest players on the coconut oil market, and anyone interested in such products already knows they offer a high-quality product. Therefore, their only purpose is to use the email messaging to align with their customers’ desire for coconut oil. They do this by offering a 10% discount on their next order.

Such a strategy works for any type of product and market, as the idea of saving money is appealing to every customer. That is why you can find listings of such offers in any industry.

3. L’Occitane

We know that discounts work, but you are not out of options if your company does not offer any. You can take the example of L’Occitane and invite your subscribers to take other actions via your emails.

As soon as their visitors join the email list, they get a warm greeting email in which L’Occitane explains its values and aspirations in a short but interesting story. Within the body of the email, they have placed the “Our True Story” button, which takes the subscriber to their landing page, where they can find out more about the company.

Also, in the email, they present some of their bestselling products along with positive testimonials from happy customers.

This is a great way to introduce your brand to subscribers who do not know much about it and highlight the description and benefits of top products, along with positive reviews.

2. DigitalMarketer

Speaking of aligning with the customers’ needs and wants, DigitalMarketer does an outstanding job at using this strategy. Their business delivers content from the best marketers in the world and offers trainings and workshops with them for agency and business owners as well as other marketers.

Their typical customer wants to find out more about this industry, so their email sign up offer comes with valuable information sources in the form of lead magnets. In order to get the lead magnet, they have to subscribe to the newsletter.

This works because the message aligns with the article the customers are reading, and it responds to their needs.

1. Monday.com

In this day and age, people spend less time reading things online and more time watching videos, which explains the success of YouTube and TikTok. However, you can use this to your advantage right in your email sign up offer.

Monday.com is a task management tool for businesses, and they apply this strategy in their welcome emails. Both the subject line and the conversational tone used in the email body are friendly and simple so that the potential customer can focus on the video. The experience it offers is as if Roy Man, the CEO of the company, is talking directly to them, and this is backed up by the usage of the recipient’s first name in the subject line.

Making your email sound more like a one-on-one conversation than a promotional text is excellent for gaining trust and building a solid relationship with the consumer. The video strategy works great, especially if you want to deliver more information and not send a lengthy email that readers will most likely discard.