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AUDIO: Work on your business and not in your business – Listen to Kuda Mupawose talk lessons from US trip

Feso Africa founder Kuda Mupawose is no doubt making moves with her hair regeneration product.

Kuda Mupawose

She recently traveled to the United States of America with thanks to the Public Affairs Section of that country on a program to grow her business. Women from 41 countries were hand–picked because of the work they are doing changing their communities on this program which has gone on for ten years.

Said Mupawose:

The main thrust to program was to enhance my current business, help with growth strategies and resource centres, like where I can get the resources. Clearly they know that in some countries we are not able to get those resources, not just your bank loans but your grants, angel investors and also just to have mentorship. So it was really more on how do we escalate our business. It wasn’t just

And what she learnt that changed her life?

One of the reasons why entrepreneurs don’t advance in our businesses, is we work in the business instead of on your service. So for me, that drove something in me. I know that it will change the way I do business… Inherently as an entrepreneur, you believe you are the best in everything. You think noone would do it better than you. I learnt that it  a selfish and egoistic behaviour in entreneurs.

She also revealed that the business now has agents in over 80 countries and the big news is that it is opening an office in Zambia. This is in addition to the ones in Zimbabwe and South Africa.

You can find out more about Feso from www.fesoafrica.co.za

Listen to the interview with Kuda Mupwaose in full below:

Click here if it won’t play.

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