3-mob.com 
In what looks like a case of a little more than advertorial provocation among the big boy cars, Ford Zimbabwe has erected a huge billboard right in front of the rival Isuzu (Autoworld) headquarters in located at 24 Silwood Close, Chisipite Circle, Harare .
The image on the billboard has a Ford Ranger pickup truck with the text, “Move Fordward, don’t be left behind”.
This is the latest in a market where brands try to stay out of each other’s way.
Ford, in this instance, is pitching its durability, reliability and power right in front of its direct rival, suggesting to the market that it is the choice.
Of course, there will be two views for chinwagging out there. One is that some in-your-face advertising is good and creates interest. For the longest time, people have called out marketers for being a bit too tame.
In the other corner will be the traditionalists who believe Ford may have broken an unwritten rule, being non-confrontational and keeping to one’s territory.
What remains to be seen now is Isuzu’s response, if any.
While we do not expect it to get to Notorious BIG v Tupac reincarnated, we expect more than a bombastic side-eye from Isuzu.
What do you think? Is this advertising gone rogue, or are you here for it?
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