And so we donated our first batch of books for the #100Bhuku campaign…

The first batch of books for the #100Bhuku campaign was handed over to the children of Tichakunda Children’s Home in Hatcliffe .

MultiChoice in partnership with Zimbabwe Women In Music and Lions Club prepared Christmas lunch for the children and spent the day with them. This is the first of many handovers, with the others planned for 2019.

Reading has long been revered as a powerful tool in building children’s minds and imaginations, and in helping them understand their world. Books are also acknowledged as providing an escape for children, especially those who find themselves in difficult circumstances. It is with this in mind, and the belief that books can change the lives of thousands of Zimbabwean children, that MultiChoice Zimbabwe has put its weight behind the ambitious #100Bhuku campaign.

The brainchild of the campaign, well-known writer, actor and blogger Larry Kwirirayi, aims to collect reading books for disadvantaged children in Zimbabwe. The initial target was set at 100 books by 1 December, so these children would be able to enjoy the wonder and joy that comes with reading this Christmas.

MultiChoice supported the initiative by encouraging all its customers to donate books, and by providing collection points for these books at its Harare, Bulawayo and Mutare offices.

Children from Tichakunda Children’s Home listen attentively during the #100Bhuku handover

Liz Dziva, Publicity and public relations manager at MultiChoice Zimbabwe, said the company instantly recognised the opportunity to play a pivotal role in this worthy cause.

“We realised that with a number of collection points at our disposal, and encouraging communications to our customer base, we could help Larry grow this initiative beyond just 100 books, and have a greater impact in the lives of many more children this Christmas. This is an initiative that is very close to our hearts, and one we are delighted to be a part of,” says Dziva.

Edith WeUtonga holds up one of the many T-shirts handed out to the children

And here is some more fun news. Because people have been so keen and drop-offs are still being accepted at Multichoice Zimbabwe offices until 14 January.

We are delighted with the support they have given along with Fresh In A Box, TRM Legal, Powerplay, Prowl Magazine as well as Tinashe Tafirenyika heading the southern region campaign and Trish Carmen helping logisitics along. Also thanks to Julie Barnes and Blacktoe for assisting with shirt printing for the kids.

A special mention for our social butterfly Ancillar Dee who has been pivotal to this whole campaign