Spornosexual – It’s actually a thing

So once upon a time status was achieved by having a high-powered job, awesome ride and exclusive holidays.

Well in the western world with the financial crunch there is a new vogue town.

Spornosexual is the new black.

It is essentially men who acquire status by developing sports or pornstar type bodies and posting them online. it is not about getting fit but totally about appearance. The etymology of the word is a combination of ‘sports star’ and ‘porn star’. It was coined in 2014 by media commentator Mark Simpson.

Dr Jamie Hakim, a lecturer at the University of East Anglia’s School of Film, Television and Media Studies

One of the most interesting aspects of this development is the power shift of a segment of society who have historically defined themselves through their mind, whilst at the same time defining those they have subordinated – women, gay and working-class people – through their bodies.
The former group has historically been employed as high-paid decision-makers, whilst the latter have had to rely on their bodies for low or no pay work, such as manual and domestic labour, slavery and sex work

While the crisis has not helped, researchers link it to the rise in social media. It has essentially resulted in increased narcissism as well as the pressures that come from seeing other people living a life that looks lavish.