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British super-group Coldplay released the video to their song ‘Paradise’ on 19 October.
We like Coldplay because they are awesome and because of the frontman Chris Martin’s links to Zimbabwe.
This video was directed by Mat Whitecross in 2011 and was filmed in South Africa and London. The South Africa bits come towards the end when one of the characters makes it ‘home’. And then there is the bit that was shot when they performed in South Africa last year.
Yesterday the group performed on Kroq Radio’s breakfast show, the live video stream being beamed to fans across the world free of charge.
The song itself is super. It is taken off their album Mylo Xyloto which is to be released on the 24th of October.
You can watch video below:
If you are an artist and you want to learn how to hype an album launch, watch these guys.
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